Meet Our Team
Natalie Beck
Founder &
Client Success Director
Keith Hojnacki
Web Development
Kelly Busbee
Robert Beck
Manager
Natalie Beck
Client Success Director
Prior to founding Beck Marketing Services, Natalie built a distinguished career in marketing, holding senior-level positions at top financial institutions such as Bank One, JP Morgan Chase, First National Bank of Arizona, and National Bank of Arizona. With a strong foundation in corporate marketing strategy, brand development, and campaign execution, she has led numerous high-profile initiatives that have driven measurable results.
Notable Achievements:
- Sports & Entertainment Marketing: Spearheaded the launch of Bank One Ballpark (now Chase Field) and the Arizona Diamondbacks Banking marketing programs. This included a statewide promotional campaign featuring partnerships with the Arizona Diamondbacks, former Diamondbacks Manager Buck Showalter, former Diamondbacks catcher Jorge Fabregas, Valley Nissan Dealerships, and The Arizona Republic. These efforts integrated multi-channel advertising and exclusive fan engagement opportunities, elevating the bank’s brand visibility across Arizona.
- Strategic Brand Collaborations: Developed and executed co-branded marketing campaigns with major sports organizations such as the Phoenix Suns, Arizona Cardinals, Indiana Pacers, Dallas Cowboys, Colorado Rockies, and Columbus Blue Jackets. Additionally, she led strategic partnerships with leading national brands and organizations, including Working Woman Magazine, the United States Hispanic Chamber of Commerce, the National Association of Women Business Owners, the Center for Women’s Business Research, Fry’s Food and Drug Stores, Albertson’s Grocery Stores, and Home Depot. These collaborations strengthened market positioning and expanded customer engagement.
- Niche Market Expertise: Over the past five years, Natalie has honed her expertise in the dental and medical industries, focusing on niche markets such as dentists and dental implant specialists. Her targeted marketing strategies have positioned Beck Marketing Services as a leading firm in the dental and healthcare space, helping practices elevate their brand, increase patient acquisition, and maximize ROI through digital and traditional marketing efforts.
With a deep understanding of consumer behavior, innovative marketing techniques, and a results-driven approach, Beck Marketing Services continues to deliver customized marketing solutions that help businesses thrive in competitive industries. Whether working with Fortune 500 companies, regional businesses, or specialized healthcare providers, Natalie and her team bring a wealth of experience, creativity, and strategic insight to every campaign.
Keith Hojnacki
Art Director & Web Development
Keith Hojnacki is the creative powerhouse behind Beck Marketing, bringing a rare blend of artistic vision and technical expertise that continuously amazes our clients. As one of our founding team members, Keith has played an integral role in shaping our agency’s reputation for top-tier design and innovation.
With more than 20 years of experience in art direction, graphic design, and web design, Keith doesn’t just create—he transforms brands. His creative genius extends across every medium, from stunning logo designs and cohesive brand guidelines to eye-catching billboards, printed graphics, marketing collateral, and dynamic social media imagery.
Keith’s attention to detail and ability to bring fresh, compelling ideas to life set him apart. Whether he’s crafting a brand identity from the ground up or elevating an existing one, his work consistently exceeds expectations. Simply put, he is the driving force behind everything creative at Beck Marketing, and we are incredibly fortunate to have his unmatched talent on our team.
Kelly Busbee
Strategic Finance & Project Manager
With over 15 years of experience in financial management, Kelly Busbee brings a wealth of expertise to Beck Marketing as the Strategic Finance & Project Manager. Her extensive background in helping businesses of all sizes manage their financial operations makes her an invaluable resource for clients looking to maximize profitability and long-term growth.
Kelly specializes in financial analysis, budgeting, accounts receivable (AR) management, contract negotiations, and cost reduction strategies. She has a keen eye for identifying unnecessary spending, improving cash flow, and evaluating key profitability ratios to ensure businesses are operating at peak efficiency.
At Beck Marketing, Kelly works closely with clients to:
- Assess financial health and uncover areas for profit improvement.
- Optimize spending and allocate resources to maximize ROI.
- Strategically invest in growth opportunities while reducing financial risks.
- Analyze financial data and trends to guide smart decision-making.
- Negotiate contracts and vendor agreements to improve cost efficiency.
With her strategic financial insight and results-driven approach, Kelly helps Beck Marketing clients make informed decisions that lead to higher profitability, smarter investments, and sustainable business growth.
Robert Beck
Digital Marketing Manager
As the Social Media Manager for Beck Marketing, Robert Beck brings a fresh, digital-first perspective to every client strategy. After graduating from Arizona State University with a degree in Business Leadership and Digital Communications, Robert has mastered the art of online engagement, helping businesses stand out in a crowded digital landscape.
Having grown up in the era of smartphones, social media, and digital marketing, Robert has an innate understanding of consumer behavior and online trends. He specializes in Google Ads, social media content creation, audience engagement, and leveraging emerging platforms like TikTok and Instagram Reels to maximize brand exposure.
At Beck Marketing, Robert takes a customized approach to each client, ensuring that:
- Content is tailored to the right audience on the right platform.
- Brands stay relevant and top-of-mind through strategic posts, ads, and interactions.
- Engagement is optimized across social media, fostering community and brand loyalty.
- Marketing strategies evolve with trends, algorithms, and digital innovations.
From small businesses to large enterprises, Robert helps clients maintain a strong online presence that drives traffic, increases visibility, and keeps their brand buzzing. His ability to adapt to the ever-changing digital landscape ensures that Beck Marketing clients stay ahead of the curve and continuously reach their target audiences in meaningful ways.